Sales qualification is a game of questions. Unless you ask the right questions, you won't uncover the right needs or understand the right problems to solve. Not having that information could cost you the deal from the very beginning.

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But there's an art to asking sales qualification questions. This is why we'd like to share these tips for asking more effective open-ended questions that quickly qualify and disqualify prospects. Keep reading to find out what those questions are, but first, let’s go over what makes a good question and how you can create a great line of questioning.