Fellow sales enthusiasts! We all know that reaching out to a new prospect can be a make-or-break moment in business. To ensure you make the best impression and increase your chances of success, here are 7 essential questions to ask yourself before you reach out and dial that number or hit send on that email. 1. How much authority does your prospect have? Before you reach out to a potential client, it's important to know how high up they are in their company. In simpler terms