Rethinking the Sales Funnel: The Need to Realign Marketing with the Digital Sales Landscape


Read the complete Article here https://www.tenfold.com/sales/rethinking-the-sales-funnel

According to a survey done by SiriusDecisions, the buyer’s journey is now 67 percent digital. Our current unrestricted access to information has changed the way people make purchases. Buyers go through the sales funnel not from the top down. Instead, they come in at varying stages, navigate the funnel erratically, and consume content at every stage of the buyer’s journey.

This puts your content marketing – as well as its offshoot, video marketing – in the forefront. Is your content marketing aligned with what your sales team needs, in order to do the job of developing relationships and closing deals? Is your sales team armed with marketing collateral suitable for the new sales environment?

Read the complete Article here https://www.tenfold.com/sales/rethinking-the-sales-funnel

#salesfunnelmanagement #ContentMarketing

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