From Outlet to Market Growth: 600+ Sales Officers Trained, Doubling Conversions in 90 Days

Even motivated sales teams can underperform, leaving growth untapped. One of India’s top Distribution Sales companies faced this challenge and partnered with Dishah Consultants for a nationwide sales capability transformation. Not just Distribution Sales training, but a performance-driven change that equips teams to execute with discipline, upsell consistently, and win on the shelf.

Distribution Sales Training - The Scale of the Intervention

The client is one of India’s most eminent consumer goods companies, nationally acclaimed for its market leadership and an expansive distribution network reaching millions of retail outlets, supported by thousands of dealers and channel partners across the country.

➡️ 600+ officers trained across the nation

➡️ 20 batches conducted for complete coverage

➡️ 10+ cities spanned, with region-specific customization

➡️ 8 senior trainers & consultants deployed simultaneously

➡️ 5 languages delivered to ensure connect and impact

Here’s how we tackled the L & D head’s critical concerns:

Challenge Reported	Dishah's Solution	Result Delivered
Grow Revenue per Outlet - “Too many calls stop at routine order-taking.”	Consultative sales frameworks for upsell, cross-sell, and premium SKUs	→ Basket size & mix improved across territories
Win Share at the Shelf - “Struggling to convert competitor-loyal outlets.	Role play-driven FMCG/FMCD simulations	→ 2X conversions in competitor-loyal outlets
Expand Coverage Profitably - “Bigger network, but not always productive.”	Territory planning & coaching	→ 2X distributor engagement, better ROI discipline
Execute Trade Schemes with Discipline - “Schemes often misused or diluted.”	Structured communication & execution tools	→ 3X improvement in team target achievement within 90 days

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Our Prominent Clients

We proudly work alongside some of India’s most established FMCG/FMCD corporations, commanding significant market share and shaping consumer markets at a national level.

Why India’s Distribution Sales Powerhouses Choose Dishah to Drive Growth?

With 950+ corporates served and 1.5 lakh+ professionals trained, Dishah Consultants delivers ROI-focused capability building across:

📢 Sales Execution Excellence - FMCG/FMCD, NBFC, IT, Real Estate, and Automobile

📢 Soft Skills & Team Collaboration - communication, collaboration, EI

📢 Leadership Development & Coaching Skills - motivating teams, driving performance

📢 Customer Service Transformation - turning complaints into loyalty

📢 Ready to transform your sales team? Let’s turn learning into measurable business impact.

Get Your Proposal Today