From Outlet to Market Growth: 600+ Sales Officers Trained, Doubling Conversions in 90 Days

Even motivated sales teams can underperform, leaving growth untapped. One of India’s top Distribution Sales companies faced this challenge and partnered with Dishah Consultants for a nationwide sales capability transformation. Not just Distribution Sales training, but a performance-driven change that equips teams to execute with discipline, upsell consistently, and win on the shelf.

Distribution Sales Training - The Scale of the Intervention

The client is one of India’s most eminent consumer goods companies, nationally acclaimed for its market leadership and an expansive distribution network reaching millions of retail outlets, supported by thousands of dealers and channel partners across the country.

➡️ 600+ officers trained across the nation

➡️ 20 batches conducted for complete coverage

➡️ 10+ cities spanned, with region-specific customization

➡️ 8 senior trainers & consultants deployed simultaneously

➡️ 5 languages delivered to ensure connect and impact

Challenges Faced

• Revenue per outlet remained stagnant, with many sales calls ending at routine order-taking instead of upselling or cross-selling.

• Low share of shelf visibility, as teams struggled to convert competitor-loyal outlets.

• Expanding coverage without profitability, leading to unproductive distributor networks.

• Trade schemes poorly executed, often diluted or misused, resulting in missed performance goals.

Solutions Offered

• Enabled consultative sales conversations focused on upselling, cross-selling, and promoting premium SKUs to grow outlet-level revenue.

• Conducted role play–based FMCG/FMCD simulations to help teams confidently convert competitor-loyal outlets.

• Introduced territory planning and distributor coaching practices to drive coverage productivity and ROI-focused expansion.

• Rolled out structured communication and scheme execution tools ensuring transparent, disciplined implementation of trade offers.

Results Delivered

• 30% improvement in outlet basket size and product mix across territories.

• 2X increase in conversions within competitor-loyal outlets.

• 2X stronger distributor engagement with measurable ROI improvements.

• 3X rise in team target achievement within 90 days through disciplined scheme execution.

Client's Testimonials

Google Reviews

Our Prominent Clients

We proudly work alongside some of India’s most established FMCG/FMCD corporations, commanding significant market share and shaping consumer markets at a national level.

Why India’s Top FMCG & FMCD Leaders Trust Dishah with Their Sales Transformation

With 950+ corporates served and 1 lakh+ professionals trained, Dishah Consultants has become the trusted partner for India’s leading consumer brands. We don’t just train; we solve real sales and distribution challenges from improving outlet coverage to boosting secondary sales, from protecting margins to building stronger channel and retail engagement.

While FMCG & FMCD remain a major focus, Dishah’s expertise extends across industries where sales execution defines market leadership. We proudly serve:

💰 NBFCs & financial institutions building stronger advisor–client trust

💻 IT & Tech companies scaling consultative, high-value selling

🚗 Automobile brands optimizing dealer performance and retail productivity

💊 Pharma & Healthcare giants strengthening doctor engagement, chemist push, and therapy leadership

🏭 Industrial & Manufacturing leaders empowering dealer networks, tender wins, and project sales growth

🏠 Real estate brands driving site visits and premium property sales

🛡️ Insurance companies shifting from policy push to trust-driven client conversions

🎓 Educational Institutions growing admissions through structured enquiry-to-enrollment frameworks

Wherever sales capability is the growth lever, Dishah has been the partner behind measurable sales transformation, improving channel productivity, driving category growth, and helping sales teams win sustainably in competitive markets.

👉 Ready to energize your distributors, retailers, and sales force? Let’s turn training into measurable market impact.

Get Your Proposal Today