From Enquiries to Enrollments: Driving 2X Admissions Growth in Education Sales

One of India’s leading private universities, despite strong brand presence and marketing spend, was struggling to convert enquiries into enrollments. The Admissions Head shared it bluntly:

"We get thousands of leads every admission season, but only a fraction converts. Parents are fee-sensitive, students compare multiple institutes, and our counsellors lack consistency in handling objections. We don’t just need more leads, we need smarter conversions and stronger relationships."

This is exactly where Dishah Consultants partnered with the institution deploying tailored admission sales frameworks, counsellor coaching, and parent–student engagement strategies to deliver measurable results.

Education Sales Training - The Scale of Engagement

The client is one of India’s most respected educational institutions with multiple campuses, thousands of admissions annually, and programs spanning engineering, management, law, and healthcare.

➡️ 200+ admission counsellors & sales staff trained across campuses

➡️ 8+ custom-designed training workshops for counsellors, faculty, and enrollment teams

➡️ 7+ cities covered across India with both metro and regional campuses

➡️ Dedicated senior consultants deployed for admissions strategy and execution

Admission & Counselling Challenges Faced

From the Sales Head’s perspective, here were the real education challenges and how we solved them.

• Low enquiry-to-admission conversion, as counsellors focused on sharing information rather than understanding student goals.

• High drop-offs after counselling sessions or campus visits, due to unaddressed objections around fees, placements, or location.

• Low average fee realization, with students opting for basic or short-term programs instead of premium ones.

• Difficulty managing dissatisfied parents and students, resulting in negative feedback and reputation risks.

• Weak follow-up discipline post-enquir, leading to lost prospects and missed admissions.

Solutions Offered

• Consultative counselling frameworks with student motivation mapping and structured probing techniques to align programs with aspirations.

• Deployed objection-handling playbooks with real-life role-plays addressing fee, placement, and location concerns.

• Conducted upselling and cross-selling workshops focused on articulating value for premium programs and certifications.

• Delivered conflict management and empathy-driven communication training with structured complaint-resolution frameworks.

• Implemented pipeline management systems and WhatsApp/email follow-up scripts for timely and consistent prospect engagement.

Results Delivered

• 30 - 35% increase in enquiry-to-admission conversions.

• 25% reduction in post-counselling drop-offs.

• 20% increase in average fee realization per student.

• 15 - 20% improvement in student and parent satisfaction (CSAT/NPS).

• 2X increase in follow-up completion rates and enquiry pipeline strength.

Voices From the Institution

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Our Prominent Client

We proudly partner with India’s most respected educational institutions organizations that inspire millions of learners, shape academic and career journeys, and set the benchmark for excellence and transformative growth in education.

Why India’s Top Educational Institutions Trust Dishah with Their Sales Transformation

With 950+ corporates served and 1 lakh+ professionals trained, Dishah Consultants has become the trusted partner for India’s leading developers. We don’t just train; we solve business challenges from lead monetization to premium sales, from margin protection to broker productivity.

While Education is a major focus, Dishah’s expertise spans industries where sales execution defines market leadership. We proudly serve:

📢 FMCG & FMCD leaders driving nationwide distribution excellence

📢 NBFCs & financial institutions building stronger advisor–client trust

📢 IT & Tech companies scaling consultative, high-value selling

📢 Automobile brands optimizing dealer performance and retail conversions

📢 Pharma & Healthcare giants strengthening doctor engagement, chemist push, and therapy leadership

📢 Industrial & Manufacturing leaders empowering dealer networks, tender wins, and project sales growth

📢 Retail powerhouses transforming in-store conversions, customer experience, and footfall-to-sale ratios

📢 Insurance companies shifting from policy push to trust-driven client conversions

📢 Real estate brands driving site visits and premium property sales

Wherever sales capability is the growth lever, Dishah has been the partner behind measurable transformation.

👉 Ready to scale your sales force and channel partner network? Let’s turn training into measurable business impact.

Get Your Proposal Today