How to Qualify Customers Using the BANT Formula
- Thanujaa
- 12 minutes ago
- 1 min read
There’s a proven formula to help you identify if someone is a potential buyer or just a suspect — it’s called BANT: There’s a proven formula to help you identify if someone is a potential buyer or just a suspect — it’s called BANT:
B – Budget
A – Authority
N – Need
T – Timeline (Urgency)
Before pitching your product, assess if the customer has the budget, authority to decide, a real need, and urgency to act. If all four align — congratulations, you've got a qualified prospect! 📲 Master this and save hours chasing the wrong leads.
Watch the short video here: How to Qualify Customers Using the BANT Formula
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