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Corporate Training Programs for FMCG Companies in India

Customer Case Study

FMCG | FMCD | Distribution Sales

our prominent fmcg clients

Renault

Georgeoaks

Tata Motors

Vivo

Advance Laminates

Cosee Pillow

Bambino Pasta

CarOne

Solera

Britannia

Farm Harvest

TATA

Power Car

Client's Background

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Advance Laminates

  • A leading Indian manufacturer and exporter of laminates Pan India.

  • Large Network of 127 Distributors, 53,300+ Dealers and 27,903+ architects.

  • Needed 2 months of Sales & Business Communication Training Program for 300+ Employees. 

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National Dairy Development Board, Mother Dairy

  • The National Dairy Development Board (NDDB) is the manufacturer and distributor of Milk, Milk Products, Fruits and Vegetables.

  • 589 Lakh Kg of milk Procured and Distributed Daily across 27 states in India through a large network of GT/MT/OT, dealers & retailers. 

  • Needed 24 Hours of Sales & Business Communication Training for about 50+ Sales Professionals in Varanasi. 

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Cosee Pillow

  • SleepCosee; they're a leader in the industry with a clear vision: to help 80% of people achieve a perfect night's sleep. 

  • Trusted by over 200,000 happy customers for their 80+ customizable sleep options, backed by 25+ years of industry expertise.

  • Cosee Pillow Needed Sales & Business Communication Training for their Distributors, Sales Teams and Heads. 

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Vivo

  • Vivo is a leading name in the smartphone industry.

  • Vivo catering best-in-class quality service to over 530 cities, in 27 states and 5 union territories backed by more than 550 service centres in India.

  • Vivo needed to be trained over 200+ employees for Sales, Business Communication, Leadership and Soft Skills.

4p

At Dishah, we understand that effective sales training is crucial for driving results. That's why we use Dishah's innovative 4P Model to create customized programs that address your team's specific needs and unlock their full potential.

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Pre-training Assessment

  • Clients needed Sales, Business Communication & Leadership Training

  • Dishah conducted the following to identify skillset gaps:

    •  

      Field Visits with Sales Team,
    • Virtual Assessments Sessions

    • Mystery Customer Visits

    • Detailed Assessment Report

Problem Identification

  • Pre-Training Analysis revealed a range of challenges ​

    • Lack of growth mindset

    • Lack of attractive personality

    • Low Sales Target Achievement

    • Low Network Expansion

    • Price/Margins Objections

    • Lost Dealers to Competition

    • In effective Persuasion Skills

    • Lack of Account Management

    • Conflict Resolution 

    • Low Relationship Building

    • Low Productivity

    • Zero performance management

Personalised Training

  • We delivered focused, activity driven training on: 

    • Personality Development

    • Network Expansion Techniques

    • Consultative & Value Selling,

    • Persuasion & Negotiation.

    • Key account management. 

    • Conflict resolution & CRM

    • Productivity & Route planning 

    • Goals & target achievement

    • Time management

    • Post Training Assignments, Reviews and Follow-up Session.

    • Progress Improvement Report

Post-Training

  • Client Rated the Program 5 star for Addressing Core skills Problems, Effectiveness, Participants Engagement, Learning & Development and Performance Improvement. 

  • Clients upgraded our "One-Time" program to "Quarterly Program" contract. 

  • Received glorious Testimonials and multiple referrals from client. 

Results Driven

New Dealers Acquisition

50 - 70% Increase

Sales Volume & AOV

+ve Increase

Customer Retention & Market Share

100% Increase

Territory Coverage & Productivity

100% Increase

Customer Feedback

Subhanush Mahapatra, L&D- Head,

"When the trainees completed the training and joined on the field, we could see that they were full of enthusiasm, they were full of energy, they were highly motivated and they were actually delivering."

Veena Trivedi, Sr. HR, Learning & Development

"During the training, we have experienced an unwavering commitment to excellence and a passion to empower sales professionals to reach their full potential."

Dhiraj Gupta, CEO

"Experience with Dishah was too good and they delivered what they have promised and looking forward to much more training sessions from Dishah Consultants, thank you."

Shailesh Kumar Singh, Export Business

"Experience with Dishah was too good and they delivered what they have promised and looking forward to much more training sessions from Dishah Consultants, thank you."

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Contact

Are you also struggling with these challenges and would like to get over it? Contact us today for the below corporate training services: 
 

  • Sales & Soft Skills Training

  • Sales Management Training

  • Leadership Training

  • Business Communication Training

  • First Time Managers Training

  • College to Corporate Transformation Training

  • Leadership Training and more…
     

Contact Now

Phone: +91-9884623854

Thank you for your Enquiry! Our Consultants will shortly contact you.

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