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Corporate Training Programs for FMCG Companies in India

Customer Case Study

FMCG | FMCD | Distribution Sales

our prominent fmcg clients

Renault

Georgeoaks

Tata Motors

Vivo

Advance Laminates

Cosee Pillow

Bambino Pasta

CarOne

Solera

Britannia

Farm Harvest

TATA

Power Car

Client's Background

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Advance Laminates

  • Premier Indian laminate manufacturer and exporter with a vast nationwide network of 127 distributors, 53,300+ dealers, and 27,903+ architects.

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National Dairy Development Board, Mother Dairy

  • NDDB procures and distributes 589 Lakh Kg of milk daily across 27 states in India through a wide network of GT/MT/OT, dealers, and retailers.

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Cosee Pillow

  • SleepCosee leads the industry in enabling 80% of people to achieve perfect sleep. Trusted by 200,000+ happy customers, they offer 80+ customizable sleep options with 25+ years of expertise.

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Vivo

  • Vivo, a top smartphone brand, offers best-in-class service in 530+ cities across 27 states and 5 union territories through 550+ service centers in India.

4p

At Dishah, we understand that effective sales training is crucial for driving results. That's why we use Dishah's innovative 4P Model to create customized programs that address your team's specific needs and unlock their full potential.

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Pre-training Assessment

  • Clients needed Sales, Business Communication & Leadership Training

  • Dishah conducted the following to identify skillset gaps:

    •  

      Field Visits with Sales Team,
    • Virtual Assessments Sessions

    • Mystery Customer Visits

    • Detailed Assessment Report

Problem Identification

  • Pre-Training Analysis revealed a range of challenges ​

    • Lack of growth mindset

    • Lack of attractive personality

    • Low Sales Target Achievement

    • Low Network Expansion

    • Price/Margins Objections

    • Lost Dealers to Competition

    • In effective Persuasion Skills

    • Lack of Account Management

    • Conflict Resolution 

    • Low Relationship Building

    • Low Productivity

    • Zero performance management

Personalised Training

  • We delivered focused, activity driven training on: 

    • Personality Development

    • Network Expansion Techniques

    • Consultative & Value Selling,

    • Persuasion & Negotiation.

    • Key account management. 

    • Conflict resolution & CRM

    • Productivity & Route planning 

    • Goals & target achievement

    • Time management

    • Post Training Assignments, Reviews and Follow-up Session.

    • Progress Improvement Report

Post-Training

  • Client Rated the Program 5 star for Addressing Core skills Problems, Effectiveness, Participants Engagement, Learning & Development and Performance Improvement. 

  • Clients upgraded our "One-Time" program to "Quarterly Program" contract. 

  • Received glorious Testimonials and multiple referrals from client. 

Results Driven

New Dealers Acquisition

50 - 70% Increase

Sales Volume & AOV

+ve Increase

Customer Retention & Market Share

100% Increase

Territory Coverage & Productivity

100% Increase

Customer Feedback

Subhanush Mahapatra, L&D- Head,

"When the trainees completed the training and joined on the field, we could see that they were full of enthusiasm, they were full of energy, they were highly motivated and they were actually delivering."

Veena Trivedi, Sr. HR, Learning & Development

"During the training, we have experienced an unwavering commitment to excellence and a passion to empower sales professionals to reach their full potential."

Dhiraj Gupta, CEO

"Experience with Dishah was too good and they delivered what they have promised and looking forward to much more training sessions from Dishah Consultants, thank you."

Shailesh Kumar Singh, Export Business

"Experience with Dishah was too good and they delivered what they have promised and looking forward to much more training sessions from Dishah Consultants, thank you."

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Contact

Are you also struggling with these challenges and would like to get over it? Contact us today for the below corporate training services: 
 

  • Sales & Soft Skills Training

  • Sales Management Training

  • Leadership Training

  • Business Communication Training

  • First Time Managers Training

  • College to Corporate Transformation Training

  • Leadership Training and more…
     

Contact Now

Phone: +91-9884623854

Thank you for your Enquiry! Our Consultants will shortly contact you.

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