The customer said to me - “X Company has offered us Premium Support Free for Life.”
It was really tough to win Sales when the Customer is offered Freebies by competition that we couldn't offer. I knew it won't benefit him. I said -
“I am sorry but as a company policy, we cannot offer it Free. We are offering the best service to ensure customer satisfaction.”
But I lost many Sales. Why?
I was fighting a Stronger emotion of 'Getting more in less investment' with a defensive response that failed to change his perception.
I figured I needed a -
- Short & Not defensive response that
- Passes the right message &
- Change perception
Idioms helped me crack the code.
I changed my response to -
“There's no such thing as a free lunch”
“I am sure, it must be coming at a cost of something else. I heard that product quality is questionable. It has been mentioned to me by customers who have upgraded from X to Us.
And Boom. I had their complete attention.
I researched popular Idioms to handle various sales situations as:
- The customer has the wrong impression of your product.
- Customers compare your Product with cheaper competition & more..
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List of Wrong Questions to Ask in Sales Meetings
List of Negative Words to avoid in Sales Meetings
List of Spam Words for Email Marketing
Linkedin Most Popular Hashtags
Sales Meeting Preparation Tips & more...
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