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Writer's pictureAmit Sharma

How to handle the Sales Situation - Competition offer Freebies to the Customer?



The customer said to me - “X Company has offered us Premium Support Free for Life.”


It was really tough to win Sales when the Customer is offered Freebies by competition that we couldn't offer. I knew it won't benefit him. I said -


“I am sorry but as a company policy, we cannot offer it Free. We are offering the best service to ensure customer satisfaction.”


But I lost many Sales. Why?


I was fighting a Stronger emotion of 'Getting more in less investment' with a defensive response that failed to change his perception.


I figured I needed a -


- Short & Not defensive response that

- Passes the right message &

- Change perception


Idioms helped me crack the code.


I changed my response to -


“There's no such thing as a free lunch”


“I am sure, it must be coming at a cost of something else. I heard that product quality is questionable. It has been mentioned to me by customers who have upgraded from X to Us.


And Boom. I had their complete attention.


I researched popular Idioms to handle various sales situations as:


- The customer has the wrong impression of your product.

- Customers compare your Product with cheaper competition & more..


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Page also gives you access to - 

  • List of Wrong Questions to Ask in Sales Meetings

  • List of Negative Words to avoid in Sales Meetings

  • List of Spam Words for Email Marketing

  • Linkedin Most Popular Hashtags

  • Sales Meeting Preparation Tips & more...

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