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10 Best Sales Team Training(s) for your Sales Employees

“A best sales team training program can be defined as a workshop, or course that helps to increase the sales skills of a sales representative or a sales team which are essential for every step of the sales journey – from the first contact through the close of a sales deal.”

It teaches the sales team in generating leads, sales closing techniques, and maintain a long-lasting relationship with the customer. Best Sales Team training programs help sales teams and managers to achieve their objectives faster and in turn, it increases conversions also.

Why Sales Employees Training is Important?

Organizations need to conduct sales team training programs so that they can achieve and maintain sales excellence across the organization. A well-trained sales team can outperform your competitors and can build a long-lasting relationship with the customers which can help nurture your future business also.

When signing up for a sales team training program you can expect a range of resources designed to help participants learn the strategies and techniques in sales that turn prospects into customers.

In short, effective sales team training can boost your bottom line and helps you reach your company’s sales goals by turning your average sales employees and managers into top performers. With thousands of sales training programs in the market, it is important to choose the one with high quality and trustworthiness. 

What are the different Sales Training for employees Categories?

  1. Sales Improvement Training

  2. New Sales Team Onboard Training

  3. Customer Retention and Account Growth Training

  4. Sales Leadership Training

1. Sales Improvement Training

Sales Improvement training help the experienced sales team to improve their performance by learning selling techniques, and sales skills. This training can help sales teams develop and practice the skills they need to succeed and increase their confidence level. Dedicated sales training can help to improve their ability to handle the most common objections they face during the sales process.


2. New Sales Team Onboard Training.

A new sales team onboarding training program is a great idea if you are looking to hire new

salespeople and get them up to the speed of the rest of the team. Sales training help you to train your new sales team and integrate them into your organization. These trainings mainly focus on teaching your sales team the process of lead generation, sales negotiation, sales objection handling, and maintaining a long-term relationship with the customers. 


3. Customer Retention and Account Growth Training [CRM]

Tracking the customer journey and driving loyalty is necessary for the growth of a business. Understanding how your customers interact, use and buy products from your brand is crucial for a business. CRM training share the key ingredients for customer retention, including how to make customer follow-up meaningful, memorable, and personal. A sales training program can give your sales team the confidence to create retention strategies that work for your company. 


4. Sales Leadership Training

Sales leadership training provides managers with the skills, knowledge, and

ability they need to lead their team members effectively. Through these sales

leadership training programs managers learn how to set sales goals, develop

strategies and plans to achieve these goals, and motivate the team to achieve

the goals. 


List of Best Sales Team Training Programs

There are a lot of sales training programs available in the market. When looking for the best sales training for employees, choose a reputable training that is trustworthy and reliable. We reviewed the best sales team training based on effectiveness, cost, and other criteria to help you find out the best sales team training program.


1. Dishah Consultants


From workshops to full-fledged customised & personalised training & coaching, Dishah Consultants offers a wide variety of options. Dishah Consultants offers businesses, sales customised sales training solutions to infuse growth, productivity, and profitability and make business more competitive. They are providing sales team training for corporates and individuals also. They are delivering services to Businesses & Corporate and their impressive clientele includes names such as GMR, GMMPfaudler, Schwing Stetter, ITC, Kellogg's, Britannia, Huhtamaki, L&T Infotech, Infosys, Kirloskar, Amaron, Renault, ICICI Bank, Tata Motors, Radisson Blu, etc. 


Dishah Consultants is the only company in India to be selected among the prestigious “The 30 Best Sales and Sales Management Blogs in the World” alongside Zig Ziglar, Brain Tracy, Jill Konrath, Grant Cardone, etc. Under the the leadership of Mr. Amit Sharma, Dishah Consultants has grown to be recognized among the “Top 10 Sales Training Companies in India” by Consultant Review Magazine.

Dishah Consultant’s sales training is awarded as the “Best Sales Training Program” by Corporate Vision, London, and their CEO Mr. Amit Sharma is awarded as the “Top Sales Trainer and Influencer in India” 6 times. 


Their corporate sales training program focuses on enhancing demand generation for new and existing products/services, increasing customer acquisition for improved sales conversions, new sales team onboarding, and customer retention. Mr. Amit Sharma’s virtual sales training boot camp is for individuals and small teams in all industries. This program is mainly focused on helping you in creating more customer leads and close 70% more sales, double sales conversion and reduce the sales cycle to half. 



2. HubSpot Inbound Sales Course

The inbound sales course of HubSpot is a great choice for you if you are looking for something completely free. We picked this course because it comes from the well-known market leader HubSpot.

Hubspot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Hubspot is recognized by the “TrustRadius” community as a valuable player in marketing analytics and all-in- one marketing categories.

This online course is a combination of media formats, and it includes quizzes and videos. It is a short-duration sales course that can be easily completed in a few hours. This sales course is a great primer for new sales representatives. This sales course teaches you the basics of sales fundamentals, how to prioritize active buyers, how to earn attention from

customers, how to understand what customers are looking for, etc. However, this course is not as in-depth as longer, multi-day courses. 

3. GoSkills – Introduction to Sales 


No matter, what industry you are in it’s always good to learn sales skills. Understanding how to sell your products/services to prospective clients can increase your revenue and boost your business profile. GoSkills offers a library of bite-sized business courses to upskill teams. Their mission is to help individuals and teams reach their full potential through high-quality learning experiences.

GoSkills has been selected for the training industry online learning watch list 2021. The watch list recognizes companies across the globe demonstrating excellence with their on-demand libraries of courses and content for corporate and individual learning.

In this online sales course, you will go through 8 steps that will help you to explode your sales skills and grow your business. This sales course is mainly designed for beginners and it includes 31 practical tutorials, and you can expert techniques and ideas from the tutorials that shape your attitude, beliefs, and emotions to achieve success in sales.

 4. Coursera – The Art of Sales: Mastering the Selling Process Specialisation.

Coursera is an open online course provider that works with universities and other organizations to offer online courses, certifications, and degrees. Coursera partners with more than 275 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide.

This sales course is designed to improve the performance of the sales team and close more deals. The “Art of Sales” is designed to help you be more efficient and effective while pursuing your sales goals. Understand how to stand out in the crowd, attract more sales prospects, convert the prospects into clients and maintain a long-term relationship with the client.

The course covers topics related to building an efficient sales process, however, the

beginner-level course doesn’t cover many more advanced sales techniques. You can access the course for free, and if you care about a certificate you have to pay for a Coursera subscription.

5. Brain Tracy - 21st Century Sales Training for Elite Performance 


Brain Tracy is a motivational public speaker and self-development author. He is the author of over eighty books that have been translated into different languages. His popular books are “Earn what you’re really worth”, “The power of self-discipline, and the psychology of achievement”.

This is a 12-week virtual sales course designed to help you to double your sales and make more money. The course goes through seven key facets of sales: prospecting funnel, rapport builder, identifying the prospect’s core problem, how to present your product, handling objections, closing sales, and how to get customers to fall in love with you and come back for more. 


The course includes 24 video training modules along with exercises, workbooks, and bonus training videos. It is specially designed to prevent overwhelm, non-action, and procrastination, so that if you invest 60 minutes each week, and consume each training session “one bite at a time” by the end of twelve weeks you will begin to experience the results, however, the course is a little expensive.  


6. Sales Training and Strategy by Marc Wayshak 

Marc Wayshak is a sales strategist, who has created a system aimed at revolutionizing the way companies approach selling. He is the best-selling author of the books on sales and leadership, including the highly acclaimed titles “Game Plan Selling”, and “The High-Velocity Sales Organization”.

This sales training program aims to improve the quality of sales strategy in the marketplace. This program was created as an exclusive mentorship program for business owners and salespeople who are ready to invest in their success. 

The program offers behind-the-scenes strategies to help you crush your sales goals and mentorship from expert coaches and membership in a community of like-minded business owners and salespeople, to exchange ideas and get feedback and accountability.


Through this sales training program, you will learn a process for generating sales opportunities at a predictable rate, converting those leads into sales, maximizing every opportunity, and taking clear steps every day to move that sales needle so that you get to where you want to be. This is an online course and its duration varies.


7. Sales Prospecting Advanced Techniques by Sales Scripter

Sales Scripter is focused on helping sales professionals, sales managers, and business owners improve sales performance by identifying how to best communicate with prospects.

This sales training program focuses on improving sales and prospecting efforts by helping you to know what is best to say and ask when talking with prospects. Their sales training program is designed to give your sales team a strategy-backed process. The course covers building a value proposition, how to cold call and build powerful sales messages, closing sales more effectively, and more. It’s a free online sales training program that can be completed in 13 hours. 


8. ASLAN Sales Training

Sales training programs only work if its 100% relevant to the representative’s

role – tactical, and customized. If you are looking for sales training programs for inside sales, field sales, or call center sales ASLAN has the right programs for you.

ASLAN’s sales training programs focus on the improvement of sales and service by creating and delivering competency and skill development. They offer both virtual and onsite training programs. Their training programs are designed to address the challenges of selling and prospecting and mainly focus on building the right mindset among salespeople.


9. Sandler Solutions

Sandler’s sales training programs use an interactive four-step approach – awareness and knowledge, application, skill building, and mastery-level habits to make sure the concepts sink in. Regardless of the program, you decide on, they use a similar structure in all of their programs. Their modules are created in a logical way where trainees can explore strategies and habits that will help them in succeeding.


The session covers the entire sales process from building a relationship with clients, handling objections, and closing sales. The sales training programs empower organizational growth through the personal and professional development of salespeople.


10. Inside Sales Consulting by Sales Hacker


The sales training program by Sales Hacker helps you improve discovery and shorten the sales cycle. They provide training for everything related to sales. Teach the employees to ask the right questions at right time, helps in building stronger negotiation skills, and also customizes your sales process. Their sales training programs aim to supercharge your sales representatives and sales process.

Sales training programs help you and your sales team to sell at their full potential. Each of the sales training programs in the above list follows an action-oriented plan to help businesses and salesperson that wants to grow in the sales process.

That's it for now. Choose the training that best fits your requirements and increase your sales team efficiency and performance.

Thanks a lot for reading.

About the Author

Amrutha Mary Thomas

Amrutha is a digital marketing expert at Dishah Consultants with expertise in SEO, social media marketing, search engine marketing, and content writing. She is an avid reader, enthusiast traveller and also the author of the blog

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