Turning sales demos into conversions — here’s how

Amit Sharma
10 hours ago
2 min read

We recently delivered a performance-driven, behaviour-shifting sales training program for a leading CAD/PDM solutions provider serving manufacturing and engineering clients across India.

Their challenges were real and familiar:

Demo-to-deal conversions were low due to transactional selling

Price sensitivity was eroding margins due to weak negotiation control

Follow-ups lacked urgency and deal revival strategies

Multi-level decision-making created confusion and trust gaps

Sales conversations weren’t aligned to real buying motivations

To solve this, we didn’t just train — we transformed, using:

Consultative Selling & Value Selling techniques to shift focus from features to impact
A customised blend of SPIN Selling, GAP Selling, and our proprietary PSG model to craft value-focused conversations
LEAR + Feel-Felt-Found with FITD for powerful objection handling and negotiation defence
ACE Trust Framework to handle credibility objections with proof, positioning, and client examples
A 90-day Deal Progression Blueprint to move stuck deals, re-engage cold leads, and own the pipeline like a pro

The format?

✅ Interactive learning, not lecture-based

✅ Gamified activities and real deal simulations

✅ Tools they carried back: Sales Playbooks, Impact Planners, and Post-Training Growth Trackers

The result?

✅ Salespeople left with more confidence, clarity, and client control

✅ Managers saw clear shifts in behaviour, structure, and self-accountability

✅ The client called it “the most customised, high-retention training we’ve seen”

Check out photos and video testimonials from the client and participants:

Would you like to explore a similar outcome for your sales team?

Let’s schedule a quick discovery call.

Let’s connect to explore how our customized training solutions can deliver measurable results for your sales force. At Dishah Consultants, we offer the best personalised & customised Sales training Program. As one of the top sales training companies in India, we offer various services, including: