Recently, we completed Physical 2 Days Classroom Training for our Dubai Based Client. Training happened in Dubai at one of their Largest Showrooms.
Our Trainers and Consultants flew in from India to provide tailored sales training for the retail company's sales team.
Client Background:
1. Services Offered: Client is a major distributor of Music related Products and Services from reputed manufacturers to B2B clients such Hotels, Clubs, Educational Institutions etc.. for Live Music Shows, events etc...
2. Sales Type : B2B Field & Inside Sales selling high priced products to Owners, CEO and multiple decision makers.
3. Team Dynamics: Sales Team includes experienced Sales People with an average of minimum 10+ years experience coming from varied nationalities such as India, Dubai, Africa, Malaysia, Philippines etc...
4. Sales Challenges: Sales Team struggled to convert inquiries to sales due to heavy competition and customer resistance to change existing vendors and solutions.
Dishah conducted thorough Training Need Analysis to identify the Sales Process and Sales team selling approach Gaps to create custom and performance driven programs. Dishah conducted:
1. Online Assessment
2. Stakeholder Calls
3. Sales team small Group Calls.
Initial analysis concluded:
1. The Sales Team followed a Transactional selling approach discussing product features and technicalities more than solutions and results.
2. The Sales Team lacked customer persona skills to identify buyers and their right buying
motivation based on their business nature, clients targeted, customer role and priorities.
3. Sales team lacked Probing skills to identify performance gaps with their current system and Vendor Services.
4. Sales team lacked targeted sales pitch and persuasion skills to convince customers over current system, pricing, budget & timelines related objections.
5. Sales team struggled to negotiate and close deals while maintaining deal profitability or without losing it to cheaper competition.
6. Sales team follow-up approaches lacked effectiveness and their productivity and motivation was also low.
Dishah Conducted the 2 Days Training and offered following solution:
1. Personality Development to match business owners Likability.
2. Consultative Selling approach to identify gaps with current solution using NBPS approach.
3. Persuasive Sales Pitch to highlight value and ROI to create buying urgency.
4. Persuasion Techniques with USPs using Story -Telling to overcome pricing and competition objections.
5. Win-Win Negotiations and Closing Techniques to close maximum Sales.
6. Effective Sales Follow Ups and Pipeline Management techniques to double conversions.
What was client feedback?
Client showed complete satisfaction while highlighting the following feedback.
1. There was a drastic difference between the first Role Play and Last Role Play. In First Role Play, the team spoke highly technical highlighting only functionalities while in the last role play team didn't even use a single feature and highlighted all the benefits & results while asking the right questions.
2. Training was full of activities, role plays, engagements. Nowhere my team felt bored or disconnected.
3. Creating a Sales Handbook for each concept and helping the team fill it really helped them immediately apply the concepts on ground and clarify their doubts.
4. Team feedback revealed that training received an excellent 4.9/5 rating for content and trainer alike.
Thanks Dishah and Mr. Amit for conducting such a wonderful session and we look forward to follow up sessions after training. We would also like to engage Dishah for our remaining 25 Retail Vertical based Sales Training.
Highlight of the training was:
1. Trainees got their physical certificate copies, marking the successful completion of the program.
2. In recognition of their active participation and accurate responses, trainees received thoughtful gifts from the trainers or rather fought for it.
Are you also struggling with these challenges and would like to get over it?
At Dishah Consultants, we offer the best personalized & customised Sales training Programs. As one of the leading sales training companies in India, we offer various services, including:
Authoritative Sales Training
Sales Leadership Training
Soft Skills & Business Communication Training
First Time Managers Training
College to Corporate Transformation Training
Leadership Training and more…
To learn more about Dishah Consultants sales training program, visit Our website at
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About the Trainer, Amit Sharma is a Globally recognized Sales Trainer & Strategist, 7times awarded Top Sales Trainers in India, CEO Dishah Consultants, Author and Social Media Influencer. Corporations such as Zebronics, Pioneer India, Swarovski, Tommy Hilfiger, Bigtutor, and many more, avail his Sales & Leadership Training Programs to grow their business.
